Here's how charities can grow their unrestricted income - reliably, week in, week out

The difference?

I helped them by using what I call the ‘Values-Driven Fundraising System’.

This is a system that helps non-profits to:

• Discover the values and motivations of your top tier donors
• Motivate more people like them to give you their contact details
• Build trust with these new supporters
• Create compulsive giving habits that last a lifetime

In a moment, I’ll share with you how you can do the same.

This system gives you a sort of “magic tap”, out of which flows new donors. You can turn this tap on when you need to grow their unrestricted income. And turn it off if you get overwhelmed. (Imagine being so successful that you need to stop your outreach because there are too many people!)

Disclaimer:

I have to tell you; results like this are atypical in this sector. My clients achieve an average growth in income from individual giving of 202.8%. 

I’ve put all my methods together in a new book called ‘The Giving Code’. In it, I show you how to ‘put rocket boosters’ under your fundraising (that’s a direct quote from my client, as you can see).

Here’s some of what you’ll discover inside this brand new book:

• Why one non-profit with a £900k income shrank slowly to £300k over two decades, while another who served the same cause grew from £100k to over £2m in the same time frame
• The learning - and the mistakes - I made with £75,000 of my own money; so you don’t have to
• How to delight your staff rather than burn them out
• In chapter seven: all the steps that helped each of my clients grow their individual giving, on average, by 202.8% after one year
• The key to building love and trust between you and your donors
• What the ‘magic tap’ is that you can turn on to get a steady flow of new potential donors joining your email list
• The way you can show scientific proof of what works and what doesn’t, so your board will find it hard to argue with your growth strategy
• On page 61: the big mistake that institutional donors make and how it can kill your non-profit, even if all your costs are covered with some left over
• What four things you need to have in place before donors will give, even without being asked
• On page 23: the simple test I did that resulted in one charity doubling their income from email while spending 75% less time on it
• In chapter two: some cool little things you can learn from how Toyota beat Ford to be the world’s biggest car company
• The mindset change that can make this work for you even if you don’t like asking for money or help
• The myth that big non-profits believe that stops them growing
• A totally legal way to kick-start your fundraising investment today with thousands of pounds, even if you’re not able to get grant funding
• What your fundraising growth has to do with the humble fart - and if one fart started a war, what could you do with better smelling tools?
• From page 29: a one sentence tweak that earned an extra $11,600 for a small non-profit
• Why you don’t need ‘poverty porn’ to get donors to open their wallets
• The events of one weird weekend in Sierra Leone with two multi-millionaires, a financial adviser and the MD of a charity. And how that changed everything I thought I knew about fundraising

• How to go with the flow of human nature, rather than against it, as failed appeals do.
• The route to endless frustration and burn-out that some experts teach, and how to spot it
• In chapters two and three: self-tests that will show how much staying power your non-profit has, how well you know the people who support you, how strategic you are and how far into the future you are likely to survive
• When donors tell you “I can’t afford it”, why that’s only true in rare cases, and the six real reasons they may not want to give
• How to find out which one of those reasons applies in your case - even if your donors are themselves unaware
• A straight-forward method for knowing where to focus your fundraising time
• How big funders sabotage you - and themselves - and how to get out of the downward spiral of living from grant to grant
• The MoVA formula for attracting future super-donors
• The gift that trolls can give you, even if they are blissfully unaware
• Why people aren’t signing up to your email list - and how to create an ‘irresistible lure’ that will draw them in, while having fun together as a team
• A peek inside the ‘black box’ of web agencies’ creative processes
• Straight-forward methods for building trust between you and your supporters
• How you can do better than big charities, even though they spend millions of pounds each year on building their brands
• Common mistakes that scare donors silly - and easy ways to avoid them
• In chapter four, section three: the formula that helps you know exactly how much email to send, reduce unsubscribes and increase loyalty
• What one charity had in place that meant they were surprised out of the blue by a cheque for £9,000 from somebody who wasn’t even on their database
• The secrets to building compulsive giving habits among your donors
• Why the ice bucket challenge was one of the worst things to happen to fundraising in years - and what you can learn from it
• The key to escaping the cycle of over-work for little pay

Reader Reviews

⭐⭐⭐⭐⭐

"Wow Rachel - I so enjoyed reading your book! I’m the only person whose role includes fundraising in our charity and I only work 15 hours a week,so it’s a challenge. Basically we’re starting from scratch. So I’ve used your book to come up with a cunning plan, which I’m discussing with our CEO..."

Jenny Vernon, Southern Brooks

⭐⭐⭐⭐⭐

"If regular giving is the baking of the fundraising world, Rachel Collinson is Mary Berry. This book gives you a recipe that you can follow in your own time, in your own way, with confidence. She teaches us which ingredients truly make a difference. She covers how to keep donors coming back for more. Perhaps most importantly, she gives realistic advice that large and small charities alike can apply. This is the essential regular giving guide."

Andy King, Director of Fireside Fundraising and the UK's most influential person in Fundraising (according to Civil Society Mag).

See you on the inside,

Rachel ‘Donor Whisperer’ Collinson

P.S. Recap of this ultra-long page for those who hate reading:

1. My clients use the Values-Driven Fundraising System to double their income from individual giving within one year without needing to use poverty porn, taking their donors on guilt trips or sending out chuggers.
2. Once you use it, you can uncover the hidden, unspoken motivations behind your donors’ giving, prove these using science, and create a ‘lure’ that will bring thousands more people like that to your door.
3. For just £9.99 you can get the book I wrote that shows you how to do all this and more, to explode your unrestricted income. 
4. Also, if you get the book today I’ll throw in five (FIVE!) extra bonuses - useful tools, training, templates and an audiobook of The Giving Code as well. 
5. You can try the book and the bonuses for one full year. If you don’t like them for any reason at all, I’ll refund you the £9.99. 

About The Author

Rachel became a donor for the first time at the tender age of 12.

Her Dad had given her a Greenpeace 'Save the Whale' poster that he got as a pull-out in his newspaper.  It was covered with finely drawn illustrations of all the different whale species under threat. She fell in love with these gentle giants and all their alien peculiarities. At least one week’s pocket money went to Greenpeace soon thereafter.

From that point on she dedicated her life to good causes. Since 1998 she’s worked with some of the biggest non-profits in the world… Oxfam, Save the Children and UNICEF, to name but a few. 

Rachel was one of a handful of people who banded together to campaign against financial institutions taking advantage of ‘the little guy’ and managed to get at least £100,000,000 worth of debt cancelled or reclaimed. Not only that, she risked jail to do so. She helped to build one of the first ever Facebook advocacy applications and was voted one of the top 50 most influential people in fundraising. 

She’s helped non-profits big and small across the globe, from Australia to Brussels and Costa Rica to Dharamshala.