Guilliana Castle, ABF The Soldier's Charity

Rachel is one of those people I’ve met around the digital charity circuit and... immediately spotted key issues our charity was experiencing in digital. Our charity hadn’t even been using digital channels for direct marketing so we knew we needed to gain understanding before we could even think about buy in. She listened to what we actually wanted, as well as needed, and came in and presented on the possibilities of digital. Her thorough approach including reviewing aspects of our website really helped bring home why moving digital into the strategy was vita to senior board members. We don’t move at the quickest of paces but we now have a ‘digital first’ point enshrined in our new 14-17 plans. What is great is that she also will continue to stay in touch and offer pointers long after her consultancy is over. She’s also super nice so I really can’t recommend her enough.